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ACGL Clan Guide – Part 1: Define your brand

So you’re thinking of creating a clan, but not sure how to go about it? We would like to help you on your way to creating South Africa’s next big Multi-Gaming Organisation (MGO). Our step to step list of articles will hopefully prove helpful on your path to bettering the standard of your organisation.

Throughout the series, we will be speaking to successful individuals and MGOs involved in the field of esports in order to provide assistance to the up and coming clan owner.

Each article will contain three points around a central theme which we will be discussing.

In our first article of the series, we want to talk about the very basics of setting up a clan, and where your first steps should be made in the effort to get the ball rolling with your new organisation.

Creating a Brand

Before recruiting begins, you have to define your brand. This is a crucial stage as it is where most sponsorship proposals begin.

We will be covering sponsorship proposals at a later stage, but for now, let’s stick to the early stages on building your brand identity.

Logo Creation 

Logo creation can be pricey if you don’t feel like you have the skills to do it yourself. Here are some alternatives that could get you started without having to break your bank:

If you need something more specific you should be contacting a local GFX designers in the section at the bottom of the article.

If you are a local GFX artist that is looking to assist, drop a comment below with your details and link to your previous work.

Setting up your social media

This is probably the most basic step but by far one of the most important. Your social profile is how people connect to your brand, and you want to make that experience as welcoming as possible to people looking in.

Here are three of the best social media platforms that you should have your MGO registered on:

  • Facebook – Almost everyone has a Facebook account and it’s a great platform for promoting your brand thanks to its extremely diverse user base.
    Recommended Guide: How to make a great Facebook Page – Forbes
  • Twitter – If Facebook is for connecting with the people you went to school with, Twitter is for people you wish you had gone to school with.The platform is a great way to get the word out to people with influence in their respective fields.
    Recommended Guide: Twitter for your business – Social Media Examiner
  • LinkedIN – Linked is business, pure and simple. If you want to spread the word about your organisation in the attempt to get some eyeballs on your company, this platform is a great way to do it.
    Recommended Guide: 5 free ways to build your personal brand on LinkedIn.

Follow ACGL:

ACGL | Facebook | Twitter | YouTube | Discord


Local GFX Artists:

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  • VnCo CS1977

    Nice one boys and girls of ACGL

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